APFM provides personalized guidance for assisted living, memory care, and home care. Their network includes thousands of community partners, and their digital ecosystem, which features over 150,000 pages of resources, is designed to reduce the burden on both families and smaller senior living operators.
Under the leadership of CEO Tatyana Zlotsky, APFM has pivoted toward an AI-first marketing strategy . With over 50% of families now consulting AI tools for caregiving research, the company focuses on providing high-quality, trustworthy data that these models prioritize to help families make difficult choices with confidence. With over 50% of families now consulting AI
For many, APFM is synonymous with , the largest senior living referral service in North America. Founded over 25 years ago, the company has transformed how families navigate the complex journey of finding senior care. In the environmental sector, APFM refers to a
In the environmental sector, APFM refers to a joint initiative by the and the Global Water Partnership (GWP) . This program promotes the concept of Integrated Flood Management (IFM) . Associated Programme on Flood Management (APFM)
The core mission focuses on "how families find, fund, and feel through the caregiving process," addressing the emotional and financial strain of senior support. Associated Programme on Flood Management (APFM)