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In 2026, the trend has shifted toward "Radical Consolidation"—fewer campaigns and ad sets that allow the AI more room to optimize. How to Set Up your Account for App Promotion Campaigns

: Link your app and its associated ad accounts within the Meta Business Suite to manage permissions and data sharing. 2. Campaign Setup: Step-by-Step app download ads facebook

: You must register your app on the Meta for Developers site to enable optimization for installs rather than just link clicks. In 2026, the trend has shifted toward "Radical