The percentage of users who download your app after viewing its store page.
An is a standardized metric used to evaluate your marketing effectiveness against industry averages. By comparing your performance to these reference points, you can identify whether your user acquisition (UA) strategy is leading the market or needs a pivot. Key Performance Indicators (KPIs) to Track app download benchmark
The total revenue a user generates over their entire time using your app. Conversion Rate Benchmarks by Category (2025-2026) The percentage of users who download your app
Conversion rates vary wildly depending on user intent and category. A high conversion rate in gaming might be a poor rate in utilities. App Store (iOS) CVR Google Play (Android) CVR ~25% ~27.3% Auto & Vehicles Games (General) Games (Board) Data compiled from Adapty and AppTweak reports. Regional Growth Benchmarks Key Performance Indicators (KPIs) to Track The total
In the hyper-competitive mobile landscape, understanding where your app stands is no longer optional. With over projected for 2025, "success" is relative to your specific niche, platform, and region.
To build a comprehensive benchmark analysis, you must look beyond total installs: