Apple Loqo Guide

The frame included a quote from William Wordsworth: "Newton… a mind forever voyaging through strange seas of thought… alone" .

Contrary to popular belief, the original Apple logo was not an apple at all, but a detailed hand-drawn illustration by co-founder .

It depicted Sir Isaac Newton sitting under an apple tree, with a single glowing apple dangling precariously above his head.

Steve Jobs quickly realized the design was too archaic, complex, and nearly impossible to reproduce at small scales on products. The Birth of the Bitten Apple (1977)