"Multiply" is widely remembered for Rocky’s direct confrontation with the fashion industry that helped make him a star. In some of his "hardest bars," Rocky officially distanced himself from streetwear brands like and Hood By Air , famously rapping, "I'm the motherf ing Lord of this fashion s / Don't I deserve just to brag a bit?". The core message of the song centers on:
: Providing a grit-filled outro and vocal presence that bridges the gap between Rocky’s Harlem roots and the Southern "trill" influence he championed. asap rocky ft juicy j multiply mp3 download
: According to Rocky, the song and its music video represent "representing yourself and not playing with the cards they want you to play with". Where to Listen and Stream asap rocky ft juicy j multiply mp3 download