The jingle was a masterpiece of "mass appeal" marketing. It was reportedly created by a team including a producer known as Chop Clefft and another mastermind who was paid approximately 30,000 Naira per song for the three tracks produced for the brand.
Launched as part of the "Cowbellocracy" campaign by Promasidor Nigeria Limited, the "Oyoyo" jingle became an instant sensation. cowbell oyoyo mp3 download
In many Nigerian contexts, "Oyoyo" is an exclamation of joy, typically used to welcome someone home. The jingle was a masterpiece of "mass appeal" marketing