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You can use them as gated content to capture email addresses.

While many brands put their success stories directly on a webpage, offering a "download" option (usually as a PDF) has distinct advantages: download case study

Case studies are some of the most effective tools in a marketer’s kit because they offer concrete social proof . Unlike a standard sales pitch, a case study tells a story of transformation—showing how your brand solved a real problem for a real person. You can use them as gated content to capture email addresses

To get people to actually click that download button, your landing page needs to be persuasive: How to Write a Case Study (+10 Examples & Free Template!) download case study