Find exactly where customers get frustrated or drop off.

Where does the interaction happen? This could be your website, a mobile app, a physical store, or social media. 5. Pain Points and Opportunities

This is the most critical part. Where is the "pain," and what can your team do to fix it? Types of Journey Map Templates Before you hit download, decide which "view" you need:

Standard phases include Discovery, Research, Purchase, Onboarding, and Retention. Your template should allow you to customize these stages. 3. User Actions