The Ultimate Guide to eBay: History, Growth, and Success Strategies
: How well your title matches a buyer's query.
Founded in 1995, eBay was a pioneer of the "individual seller model," allowing everyday people to launch their own businesses. Unlike many dot-com era companies that failed, eBay flourished by adapting to changing consumer habits, eventually moving beyond its signature auction format to include fixed-price "Buy It Now" listings. Today, it facilitates over , connecting millions of buyers and sellers across the globe. Mastering eBay SEO: How the "Cassini" Algorithm Works