What was once known as has officially entered a new era. In May 2023, Germany's most popular classifieds platform completed its transition to simply Kleinanzeigen . This change follows the 2021 acquisition of the platform by the Norwegian company Adevinta from eBay.
While the site now lives at kleinanzeigen.de , the old eBay-branded URL will remain accessible for several years to ensure a smooth transition for long-time users. How the Platform Works Today ebay .de kleinanzeige
The familiar logo has been replaced by a green "K" , which symbolizes sustainable trade and the circular economy. What was once known as has officially entered a new era
Kleinanzeigen is designed for simplicity, focusing on trade across categories like electronics, furniture, real estate, and jobs. Adevinta's eBay Kleinanzeigen is now Kleinanzeigen While the site now lives at kleinanzeigen
While the "eBay" name is gone, the platform’s core mission—connecting local buyers and sellers—remains the same. Here is everything you need to know about the current state of Germany's leading marketplace. The Evolution: From eBay Kleinanzeigen to Kleinanzeigen
Launched in 2009, eBay Kleinanzeigen quickly became a cultural staple in Germany, filling the local trade gap similar to Craigslist in the US. Despite the name change, the platform still boasts over and an average of 50 million active listings .