For many American fans, watching Formula 1 live means tuning in at 3:00 AM or 4:00 AM. To bridge this gap, F1 partnered with agencies like Ogilvy UK to create a "literal wake up call".
The is a unique fan engagement service designed to help US-based Formula 1 fans wake up for European and Asian races that often start in the early hours of the morning. f1 wake up call download
The calls feature drivers urging fans to "wakey wakey" because "it's race time". How to Download F1 Alarms and Ringtones For many American fans, watching Formula 1 live