This top level is where you define your primary objective (e.g., Sales, Leads, or Awareness).
Here, you define your audience, budget, schedule, and placements (where your ads appear, such as Reels or Feed). facebook ads manager
The introduction of the has fundamentally changed how Ads Manager works. Previously, marketers spent hours building complex audience stacks; now, Meta’s AI analyzes your creative assets to predict which users are most likely to convert. This top level is where you define your primary objective (e