: For most users, this is a naming change only; existing reports and data connections continue to function normally.
(formerly Looker Studio) is a powerful, free business intelligence (BI) tool developed by Google that transforms raw data into interactive, customizable dashboards and reports. Designed for accessibility, it allows users to connect to various data sources—such as Google Analytics , Google Ads , and BigQuery —and visualize performance metrics without needing complex coding skills. Recent Rebranding: From Looker Back to Data Studio google data studio
: To clarify the distinction between the free, self-service reporting tool ( Data Studio ) and the high-end, enterprise-level platform ( Looker ). : For most users, this is a naming
: The tool is now offered as the free Data Studio for personal or ad-hoc exploration, and Data Studio Pro for teams requiring enhanced collaboration and administrative control. Key Features of Data Studio Getting Started With Google Data Studio - A Basic Tutorial Recent Rebranding: From Looker Back to Data Studio
In a significant strategic shift as of April 2026, Google has rebranded back to its original name, Data Studio .