Discusses the organizational structures of editorial departments, newsrooms, and the business functions of advertising and circulation.
Focuses on the principles and practices of persuasive communication and public image management. Key Features for Students
The handbook is systematically divided into six major sections, each focusing on a distinct pillar of media studies:
Details the history of the Indian press, including the role of newspapers in the freedom movement and the laws governing publications.
Covers the growth of broadcasting, including television and satellite communication technology.
While users often search for a "pdf download" for convenience, the book is a copyrighted work. You can find official digital previews and purchase options on several platforms: Handbook of Journalism and Mass Communication