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In strategic management, the hourglass model balances long-term vision with daily operational actions. It is often used for:

: You can find free PowerPoint and Google Slides templates on sites like SlideModel or SketchBubble. 2. Business Strategy & Organizational Planning hourglass model free download

: A 10-step process that funnels external environmental analysis into internal mission formulation. Business Strategy & Organizational Planning : A 10-step

The marketing hourglass is an evolution of the traditional sales funnel. While a funnel ends at the "purchase" stage, the hourglass expands to include post-purchase engagement, turning customers into advocates. : Know : Building brand awareness. Like : Developing a connection through content. Trust : Proving value via reviews and case studies. Try : Offering a low-risk entry point (samples/trials). Buy : The initial transaction. Repeat : Encouraging follow-up purchases. Refer : Creating brand advocates who drive new leads. : Know : Building brand awareness

: Visualizing how a clear vision flows through leaders and middle managers down to employees.

: Describing segments where a few distributors act as a "narrow waist" between many suppliers and customers.