The grand pre-release and audio launch event took place on , at Sri Sai Ram Engineering College in Chennai . It was a rare occasion where the "King of Bollywood" fully immersed himself in South Indian film culture.

Shah Rukh Khan thrilled fans by dancing to the hit track "Zinda Banda" (known as "Vandha Edam" in Tamil) alongside composer Anirudh Ravichander .

Anirudh Ravichander’s soundtrack, which set a record for the highest-priced Hindi album at the time, was the center of attention. Why Avoid Kuttymovies and Similar Piracy Sites?

Director Atlee credited Thalapathy Vijay as a major inspiration for the film's creation. SRK praised the Tamil film industry and expressed his gratitude for the warm welcome in Chennai.