The video is a gritty, conscious blend of hip-hop and dancehall aesthetics. Release Date: May 29, 2013. Director: Directed by MEX of MEX Films. Location: Filmed at Samklef’s studio in Lagos, Nigeria. Runtime: Approximately 4 minutes and 24 seconds. Creative Direction and Reception
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The video reflects Jesse Jagz's transition into a more "conscious" and reggae-inspired lane, often compared to the styles of Jamaican artists like and Mavado . Jesse Jagz provided significant creative input, using provocative imagery—such as smoking—to challenge societal norms and align with his new Rastafarian-influenced persona. Critics from platforms like NotJustOk and OkayAfrica praised the song's "addictive clink-clank beat" and Jesse's expert delivery. How to Access and Download The video is a gritty, conscious blend of
The release of the music video in May 2013 marked a pivotal shift in the career of Nigerian rapper and producer Jesse Jagz . As the lead single from his second studio album, Jagz Nation, Vol. 1: Thy Nation Come , it was his first major project after his highly publicized exit from the Chocolate City record label. Key Video Details Location: Filmed at Samklef’s studio in Lagos, Nigeria