Free accounts use the standard bit.ly domain. Businesses looking to maximize brand equity should link their custom domain to Bitly. This replaces bit.ly with a proprietary domain (e.g., brand.co/Sale ). Benefits of Custom Branded Domains Keeps your name front and center.
Go to the official Bitly homepage. While you can shorten links anonymously on some platforms, a free Bitly account saves your history and unlocks click tracking. Step 3: Generate the Short Link Log into your Bitly dashboard. Click the button (or press K on your keyboard). Select Link . Paste your long URL into the Destination field. (Optional) Add a title to organize your links internally. Click Create at the bottom of the panel. Step 4: Customize the Back-Half link to bitly
Custom back-halves are unique across the global bit.ly network. If bit.ly/Specials is taken, try adding a year, location, or action verb (e.g., bit.ly/NYCSpecials2026 ). Links Flagged as Spam Free accounts use the standard bit
In your Bitly settings, navigate to and click Add a domain . Verify the connection. Best Practices for Deploying Bitly Links Benefits of Custom Branded Domains Keeps your name
Once you have your shortened link, strategic placement determines its success. 1. Social Media Profiles and Posts
Learning how to properly link to Bitly—and leverage Bitly links in your content—optimizes your digital footprint, builds brand trust, and uncovers actionable user data. Why Shorten and Manage Links with Bitly?
Essential for character-limited spaces like X (Twitter) or SMS marketing. Step-by-Step: How to Link Your Long URL to Bitly