Sunday, December 14, 2025
To understand the cognitive and emotional factors influencing a user's persistent, long-term use of a system.
Understanding OTAM: A Comprehensive Guide to On-going Technology Acceptance
Used to evaluate how employees adopt new company software over a span of years, rather than just the first few weeks.
OTAM introduces new constructs that reflect on-going, habitual behavior rather than the initial, high-effort cognitive decision to adopt, allowing for a better understanding of how technologies become "invisible" in daily life. 3. Key Components of the OTAM Framework