Ozon.ru ((top)) Info
Over the last decade, Ozon.ru shifted from a traditional retail model (buying, storing, and selling its own inventory) to a massive, diversified marketplace.
Ozon.ru: The "Amazon of Russia" and the Evolution of Russian E-Commerce
Initially modeled after Amazon, it focused solely on selling books, multimedia, and electronics.
While starting with books, Ozon now covers a vast range of products, catering to a broad consumer base.