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The text is structured to provide a "one-stop-shop" for understanding the multifaceted nature of tourism management. Key areas of focus include:

by J. Christopher Holloway and Claire Humphreys is widely regarded as the definitive textbook for students and professionals in the travel and tourism industry. Now in its 12th edition, the book provides a comprehensive analysis of the global tourism landscape, from its historical roots to modern operational challenges like the impact of COVID-19 and Brexit. Core Themes in Holloway's "The Business of Tourism" the business of tourism holloway pdf free download