Most modern EA titles purchased on Steam require the EA app to run in the background as a secondary launcher. If you try to launch one of these games directly from the EA app, it may prompt you to return to Steam to ensure the digital rights management (DRM) handshake between the two platforms is successful. Step-by-Step Fixes for Launch Issues 1. Link Your Accounts Correctly
Your Steam and EA accounts must be properly connected for the licenses to "talk" to each other. to launch on the ea app download this game through steam