Um Excuse Me What The Actual Download !!exclusive!! -

The "download" implies that the media being consumed is a heavy piece of data the brain wasn't ready for.

You’ll rarely find this phrase in a textbook, but you’ll find it everywhere in the comment sections. It functions as a "copypasta"—a block of text that is copied and pasted repeatedly. um excuse me what the actual download

Using the phrase identifies the speaker as someone "in" on the current cycle of irony. Usage in Modern Media The "download" implies that the media being consumed