Professional designers working on large-scale university publications may use the , which requires individual licenses often purchased through external foundries. United Sans: Used for high-impact headlines. GT Flexa: Used for flexible headline construction.

If you are looking for a , it is important to distinguish between the official brand typography used by students and staff and the distinctive "Trajan" logo font seen on jerseys and official seals.

A serif font used to add an "ethereal spirit" to headlines and subheads.

While you can purchase the Trajan font family from Adobe, KU guidelines state that the logo itself should never be "reset" or recreated using standard type—it should only be used as a provided graphic. 2. Primary Brand Fonts (The "Baby Jay" Stack)

If you do not have an Adobe license or are creating a simple document (like a PowerPoint or basic email), KU recommends using standard system fonts that are already on most computers: (instead of Roc Grotesk or Halyard). Palatino (instead of Moret or Freight). Times New Roman or Helvetica . How to Download

It is used for the "KU" logotype and the official university signature.