Vizu Here

Nielsen integrated Vizu’s technology into its "Brand Effect" suite, enabling advertisers to move beyond simple click-through rates and instead focus on how digital ads actually change consumer perception.

In the digital marketing world, (now a part of Nielsen) became a pioneer in real-time brand lift measurement.

Vizu used brief, real-time polls delivered to users who had seen an ad versus those who hadn't, providing an immediate snapshot of "resonance" metrics. 2. Vizu Catering Equipment (Fast Food Systems)

Before its acquisition by Nielsen in 2012, Vizu provided the first enterprise technology platform that allowed advertisers to measure and optimize brand impact—such as awareness and purchase intent—while a campaign was still active.

A completely separate entity, is a prominent British brand specializing in high-quality quick-service restaurant (QSR) equipment.